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Tollcross Clock, Edinburgh

What is an #Hour?

How Do ‘#Hours’ Work?

What Do I Actually Do?

Can I Take Part in Edinburgh Hour?

Do You Have a Set of Aims for #EdinHour?

So When Is Edinburgh Hour #EdinHour?

 

 

 

 

 

 

What is an #Hour?

‘Extreme tweeting’! In essence #hours are mass chat sessions on twitter on a given subject, virtually always on a regular basis such as ‘the first Friday of each Month at 8pm’. They are operated through a specific hashtag ending in ‘hour’. Rather than waiting for someone to be around to read your tweet and then for you to be logged on to read the reply and so on- everyone that shares the particular interest is online ready to participate at the advertised time for a fixed period of an hour. Equally it’s an open invitation to all to join in on any of the themes, threads or conversations that develop during the hour and of course such conversations may continue well after the hour is up having been kickstarted by the #hour. #Scotlandhour was a pioneer and has been around since 2011, but  hours are rapidly popping up now such as #northwesthour, #yorkshirehour or themes such as #bizhour and  #tourismtuesday.  

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How Do ‘#Hours’ Work?

Simply add the #EdinHour hashtag to your tweet during the hour and you are taking part; simple as that! There will always be some advance publicity on themes or topics for the particular hour and a number of hosts including of course the supporting account @EdinHour will publicise these in advance to give you a chance to think about them.  @EdinHour and the hosts will tweet ‘seeds’ and try to keep conversations flowing, but they can’t retweet everything (twitter has safety limits) so to read and/or participate in the hour you need to search for #EdinHour .  The hosts don’t control the hour – they can’t-  they are simply there to assist and gently nudge things along for everyone’s benefit. Afterwards some analysis will be carried out and distributed on common thoughts, findings or whatever develops within the hour.

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What Do I Actually Do?

Just as you can do with any hashtag - search for #EdinHour in Twitter or set up a column to do so in your ‘tweeting’ software and you will be able to watch the hour unfold. For this reason it is important to add #EdinHour to every tweet within the hour or it will only be seen in the usual way by your followers and even they may well miss it if their attention is focussed on the #EdinHour stream of tweets. Another easy option is to use Tweetchat.com - participate without having to type in the hashtag each time - it automatically adds it to the end of each Tweet!

If you think some of your followers may find your sudden increased and perhaps unusual looking tweeting a little bizarre, at the start of the hour you can announce something like ‘For the next hour I will be taking part in Edinburgh Hour - search #EdinHour – or see www.edinburghhour.com for details. (Feel free to cut and paste that!) Once the hour is running tweet whenever you choose on one of the points/themes/questions or in reply to any tweet in the usual way. 'RT's are common during the hour of course, and the 'Favourite' function on Twitter can also indicate that you like something someone else has said, but doesn't clutter your stream if you've been doing a lot of 'RT'ing!

Don’t be shy- these hours are always very supportive and positive. It's often suggested that the opening tweet by everyone is in a set format, such an introduction and location; information on the next #EdinHour can be found on the Coming Up in the Next Hour page. The most organised hours are tending now to have a set of questions often spaced across the hour, perhaps every 15 minutes. At the end of the hour you don’t need to stop – carry on your conversations, perhaps with your brand new contacts, in the hours and days that follow in the usual way.

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Can I Take Part in Edinburgh Hour?

#EdinHour is setup to celebrate and discuss everything in relation to Edinburgh, and the hosts will work within a brief related to just that, but if YOU feel you have a connection to Edinburgh or an interest in the area (perhaps as a visitor or commuter) then of course join in. We want to be inclusive and by Edinburgh we are happy to include everyone in Edinburgh, near Edinburgh or who wants to be in Edinburgh! It’s ultimately for you to define, not us. Individuals and organisations are equally welcome.

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Do You Have a Set of Aims for #EdinHour?

Yes, and these will develop as Edinburgh Hour evolves, but we do have a range of initial desires.

    • That #EdinHour will celebrate the best of Edinburgh and be a source of positive communication of benefit to the city, all it’s businesses, residents and visitors.
    • That #EdinHour will complement existing 'Edinburgh' focussed Twitter accounts as a specific forum, news outlet and information source for Tourism, independent local businesses, individuals and everyone in or with an interest in Edinburgh as well as a valuable networking tool for everyone who takes part.
    • That #EdinHour will be fun and supportive and that people will choose to join in during the hour, but continue to develop new contacts beyond the regular hour. We want the direction of the hour to be fine tuned by the participants rather than the hosts so maximum benefit is derived  by all.
    • That #EdinHour can be more than a social media tool, and break through to initiate real activities in the Edinburgh area as a networking aid or by identifying demand for real world events or activities.

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    So When Is Edinburgh Hour #EdinHour?

    From the start of 2017 #EdinHour will be every SECOND THURSDAY of the month at 9pm. It lasts an hour, but discussions and retweeting - particularly of great pictures can go on for days!

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